Information alone does not reliably lead to sustained behavior change. Now, information can be part of the puzzle but that alone doesn’t seem to do the trick for most people. Seeing statistics, seeing data won’t necessarily change somebody’s behavior in the long term.
Behavior happens when three things come together at the same moment; motivation, ability and prompt. If you give information that specifies the behavior, well, that’s the B in the behavior model and that gives people more ability than you’ve hit, I think the most important things in changing behavior; be specific, and make it really easy to do.
- By BJ Fogg, author of “Tiny Habits”, on “The Knowledge Project“