And now, I am firmly convinced there’s no such thing as a good idea. Every idea is a bad idea. No idea performs the way you expect once you collide it with reality. And the more I learn, the more I believe that it’s true. And what that has forced me to do is say, “I’ve got to stop thinking about things and I’ve got to just begin doing them, because that’s the only way I’m going to figure out whether it’s a good idea or a bad idea.” And that’s hard for us. It’s hard for people, because people don’t like to fail. […] And so this insight informed everything from then on. And this insight was that it was not about having good ideas, it was about building this system and this process and this culture for testing lots of bad ideas. And Netflix has never turned back from that. I’ve never turned back from that. I’ve realized that the key to being successful is not how good your ideas are, it’s how good you are at being able to find quick, cheap, and easy ways to try your ideas.
– Marc Randolph, Co-founder of Netflix (via Tim Feriss Show)