Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. [..] Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything. If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync.
- From “This Is Marketing: You Can’t Be Seen Until You Learn to See