#761 A story to be told

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. [..] Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything. If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync.

  • From “This Is Marketing: You Can’t Be Seen Until You Learn to See
    Seth Godin
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