318/365 Programmed to prefer immediate rewards

The problem is that future rewards seem less attractive to us than immediately available ones. I guess this should not surprise us too much. From an evolutionary perspective, a bird in the hand is worth two in the bush. Our brains seem programmed to prefer immediate rewards. This stone-age brain is not so adaptive in our modern world, where we need to meet distant deadlines by doing things today.

  • From “Solving the Procrastination Puzzle: A Concise Guide to Strategies for Change”
    Timothy A. Pychyl
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